What’s Your PLR Limit?

Over the past 5 years I have sold countless PLR products to customers, ranging from packages of articles, reports, ebooks, web sites, and probably many more things too. One thing that I have always had to decide before selling any unique/original private label right material was how many PLR licenses would be available.

Depending on the market, the price, and the type of material being sold, I always end up deciding on a different limit of licenses to sell.

My question to you today is, how many PLR licenses should be made available for a new private label right product? Please note that I am not talking about purchasing PLR and then reselling it. I am talking about brand new material that is being sold with private label rights for the first time.

A few days ago I posted this thought in Google Buzz and have had a few comments about it, you can read it here.

There are several factors that come into play when deciding on the limit to be sold, here’s some of them;

• What is the type of material being sold? I find that if it’s articles, you can probably sell more copies than if it was an ebook, simply because I feel that people will generally edit and use articles in many different ways, but not so much with ebooks.
• Who will be purchasing the private label rights? If it’s a big market, then you can sell many more copies without the market being saturated with the material than if it was a small market.
• How much will it be sold for? The price will effect if you can sell a lot of copies if you want. If the PLR limit is not so much of an issue for you, than you can sell many copies for a low price if that’s what you want to do. A higher price will not sell as many, therefore a lower limit would fit.
• How much does the creator want to make on the sale? As a creator of PLR material I can offer a report with private label rights for $100, but how many copies would I be able to sell (of course the market and product information is a factor)? Also, if I sold it for $5 than I could end up selling hundreds of copies, but that would mean that I would need a higher limit on the number of available licenses.
• The biggest factor is that many buyers of the PLR want the material to stay as valuable as possible, so the fewer the copies available, the better it is. But then again there are buyers who don’t care about this because they plan to totally redo and edit the content, so it will become unique to them, thus a limit isn’t as necessary. However, let’s face it, many buyers of private label right material will not edit the content that much, and this is why I always put a limit on it.

As you can see, there are many things to consider when purchasing and creating PLR material, and maybe this post has you thinking more about PLR license limits.

I would love to hear from you and know what you think about this issue. Feel free to post a comment or Buzz me (Google Buzz) to join the conversation.